After completing a BA in film at London College of Communications, Gemma Peppé worked as a music agent throughout the nineties and early noughties. In 2005, she began her involvement with The Hepatitis C Trust while researching her documentary Louie Me and Hepatitis C. Gemma discovered that she had hepatitis C fourteen years after contracting it in 1988. After failing to go clear on treatment the first-time round, Gemma went to work at The Trust – making use of her background in music to fundraise. Gemma was cured in 2013 and since regaining her energy has worked full time developing Art on a Postcard- an initiative which raises money for The Hepatitis C Trust but has plans to work with other charities. Art on a Postcard has seen contributing artists such as Damien Hirst, Grayson Perry, Marc Quinn, Sam Taylor Wood and Gilbert and George take part. In 2017, Photography on a Postcard was added to her fundraising roster and bought with it work donated by Martin Parr, Wolfgang Tillmans, Paz Errazuriz and Bruce Gilden.